跃新·领势丨这场媒体会，够意思

On the afternoon of October 17, Yuexin Led CAPUCINO Italian high-end tile brand upgrade media exchange was held in CAPUCINO Global operations Center, and 20 industry mainstream media were invited to attend to discuss the industry development trend and the influence of brand development and value.

2023年，CAPUCINO创立的第20个年头，从国际市场到进军国内市场，经历了市场营销竞争方式的转变。同时，这是一个最好的时代，也是一个最坏的时代。全球经济大环境放缓，如何在波云诡谲的行业态势中突围，成为每一个建陶品牌发展路上迫在眉睫的课题。

In 2023, the 20th year of CAPUCINO's foundation, it has experienced a change in the way of marketing competition from the international market to the domestic market. At the same time, it was the best of times and the worst of times. The global economic environment is slowing down, how to break through in the mysterious industry situation of the wave cloud has become an imminent topic on the development of every Jiantao brand.

跃新·领势CAPUCINO意式高端瓷砖品牌升级媒体交流荟现场

TAKE A FRESH START AND LEAD A BREAKTHROUGH

跃新出发，领势突围

“每一次革新，都是品牌最鲜活的时光！”CAPUCINO品牌中心总监谭耀兴提及到，CAPUCINO从国际市场转战国内市场，深度细化全球市场布局。为了能更快适应国内市场节奏，助力终端有效打开国内市场，CAPUCINO开启全新品牌升级战略，厚积薄发跃新再出发！通过品牌、产品、设计、服务、营销、运营等六位一体升级部署，携手终端突围破圈，开启品牌发展新篇章！

"Every innovation is the brand's most fresh time!" CAPUCINO Brand Center Director Tan Yaoxing mentioned that CAPUCINO from the international market to the domestic market, the depth of the global market layout. In order to adapt to the rhythm of the domestic market faster and help the terminal to effectively open the domestic market, CAPUCINO opened a new brand upgrade strategy and made a new start! Through brand, product, design, service, marketing, operation and other six integrated upgrade deployment, hand in hand with the terminal break through the circle, open a new chapter in brand development!

CAPUCINO品牌中心总监谭耀兴品牌升级讲解

CORE BENCHMARK, ENTER THE HIGH-END

核心标杆，进军高端

品牌的战略布局是企业增长的重要动作。未来，卡布奇诺意式高端瓷砖将会在全国的东南西北中区，每个区域建立2个核心标杆市场，建立销售服务一体的品牌高地。在2年内，全国将打造100家优质专卖店。同时，品牌将会依托全供应链，打造30家纯进口意大利专卖店。目前，卡布奇诺意式高端瓷砖正对全国空白市场进行火热招商，寻找更多志同道合的战略合作伙伴，进一步扩大市场份额，全力进军高端瓷砖市场。

Brand strategic layout is an important action for enterprise growth. In the future, Cappuccino Italian high-end tiles will be in the southeast, northwest and central regions of the country, each region to establish two core benchmark markets, the establishment of sales and service integrated brand highland. Within two years, the country will build 100 high-quality stores. At the same time, the brand will rely on the entire supply chain to create 30 pure imported Italian stores. At present, Cappuccino Italian high-end ceramic tile is conducting hot investment in the national blank market, looking for more like-minded strategic partners, further expanding market share, and fully entering the high-end ceramic tile market.

热烈的研讨交流现场

INTERACTIVE LINKS, ACCURATE EXPERIENCE

互动链接，精准体验

在激烈的市场竞争中，高端零售是品牌的未来发展方向，高级体验店的建立是势在必行。CAPUCINO意式高端瓷砖进行了店面的全新升级，在设计与布局、视觉艺术陈设、高级消费体验都得到最大化的提升。其中，门店外立面进行了分段式的展示、产品区域进行艺术画廊式展示、休闲区则更专注消费者的精准体验感。将为人、材质、设计产生更多元深化的链接与互动，成为不负期待的材质设计交流平台，构筑设计师与客户的选材灵感之地。

In the fierce market competition, high-end retail is the future development direction of the brand, and the establishment of senior experience stores is imperative. CAPUCINO Italian high-end tiles have been newly upgraded in the store, which has been maximized in the design and layout, visual art furnishings, and high-end consumption experience. Among them, the facade of the store is displayed in segments, the product area is displayed in art gallery style, and the leisure area is more focused on the accurate experience of consumers. It will produce more diversified and deepened links and interactions between people, materials and design, and become an unexpected communication platform for material design and a place of inspiration for designers and customers.

人、产品、设计的链接交互，激发设计灵感

SUPER MATRIX, MAKE IT OUT OF THE RING

超级矩阵，轻颜出圈

基于市场用户需求，CAPUCINO全新打造全品类覆盖的超级产品矩阵，建立细分消费群体的产品金字塔赢销模型。在秋季陶博会期间，CAPUCINO凭借着厚实的产品研发实力，重磅推出多重工艺叠加的KING Pro“轻颜瓷砖”，通过复杂的工艺叠加创造出轻颜系产品，打破平面颜值局限，于行业工艺新高度再话质感美学！

Based on the needs of market users, CAPUCINO has created a new super product matrix covering all categories and established a product pyramid winning model for segmented consumer groups. During the autumn pottery Fair, CAPUCINO, with its solid product research and development strength, launched the KING Pro "light face tile" with multiple process superposition, creating light face products through complex process superposition, breaking the plane appearance level limitation, and texture aesthetics at the new height of the industry process!

轻颜瓷砖多重工艺叠加的智造技术处于行业工艺水平领先位置，产品在色彩、质感、光感上的表现力可圈可点。每一项工艺叠加的考究，完美还原真实石材的脉络肌理，尽显天然岩石的真实质感美学。轻岩质的质感结合纯正的色彩和原生光感，CAPUCINO轻颜瓷砖必定掀起瓷砖行业顶配颜值的新风潮！

The intelligent manufacturing technology of multiple process superposition of light ceramic tile is in the leading position of the industry process level, and the product's expressive force in color, texture and light sense is remarkable. The exquisite superposition of each process perfectly restores the vein texture of the real stone and fully shows the real texture aesthetics of the natural rock. Light rock texture combined with pure color and raw light sense, CAPUCINO light ceramic tile will set off a new trend of top matching appearance level in the ceramic tile industry!

轻颜瓷砖亮相，极高颜值吸引一众媒体朋友

会上，CAPUCINO品牌中心总监谭耀兴针对大家关注的问题与到场媒体朋友们进行了精彩的互动交流。轻颜瓷砖的重磅推出，为行业技术发展实现了跨越式迈步，也只有不断推陈出新研发更多优质新品，CAPUCINO在为行业发展添砖加瓦的同时，让更多的人能享受CAPUCINO瓷砖带来的意式高端生活体验！

At the meeting, Tan Yaoxing, director of CAPUCINO Brand Center, had a wonderful interaction with the media friends present on the issues of concern to everyone. The heavy launch of light face tiles has achieved a leap-forward step for the development of industry technology, and only by constantly innovating and developing more high-quality new products, CAPUCINO contributes to the development of the industry at the same time, so that more people can enjoy the Italian high-end life experience brought by CAPUCINO tiles!

意式，够意思